American model and blogger Rocky Barnes has been announced as the new face of Sam Edelman's autumn 2015 ad campaign, shot by photographer Patrick Demarchelier in New York.

Edelman commented 'We broke the rules by asking Patrick to shoot a social influencer. We are a young, socially-aware brand and we recognise the importance of girls like Rocky. She has a tremendous following, her social presence resonates with our customer and she's a true fan of the brand'.