German fashion designer, artist, photographer and Chanel creative director Karl Lagerfeld has announced the launch of Karl Lagerfeld Hospitality, an international hospitality brand in partnership with Brandmark Collective.

The Karl Lagerfeld Group will be expanding its brand to launch hotels, residential properties, restaurants and private clubs. President of Karl Lagerfeld Pier Paolo Righi commented 'Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld's comprehensive lifestyle experience. Developing the Karl Lagerfeld six-star hotel in Macau, which is scheduled to open in 2017, has been an exciting process for our whole team, and we look forward to further expanding in this field'.